Thursday, November 08, 2007

Critics Pan Ray's Ad Campaign

Anonymous said...
Fly is incorrect on the amount. Try 4.2 million for Medicaid. Even if it is a state wide hospital problem, this is one that this particular hospital can't afford. And Forthright IS right - coupled with the ludicrous spending habits of the administrative team, it might just be the nail in the coffin for the big boys (and girls) wearing suits all day and sipping diet coke in between meetings. I left after a long employment with drmc. Best move I EVER made. Other facilities actually appreciate hard work, loyalty and good care! Once again, my career is very rewarding and satisfying. Get out while you can.

Anonymous said...
I have heard today from That Mr Ray also had a good time at the hospital he ran before he came to DRMC. The source told me Ray was run off from the from the Hattiesburg hospital for the same reason. And almost caused the hospital to fold. Did DRMC not do there homework before hiring this guy??


Anonymous said...
Bingo~~~ I went to a job interview in Hattiesburg about 8 months ago. Although I don't work in healthcare; you speak Ray Humphreys name around the business community in that area and they will tell you quickly what he did to their hospital. His name is MUD there.

I guess who ever did background checks before hiring this CEO did NOT do their homework. Was it the Board of Trustees? Did they just assume he was "ok" and on the "up and up"? Why did no one find out about Hattiesburg until after the fact? Another thing. I found out he has worked in the past with most of his administrative team; handpicked by the master of the plantation himself. When will it end?

Anonymous said...
Just happened to catch Good Morning Mississippi on tv this morning and was amazed that they were at DRMC. I became suddenly ill watching the bald-faced lies that were being spouted by the employees that were interviewed about how good things were at this facility. Too bad that these comments could not be beeped out. Signed Sick in the Delta

Anonymous said...
The Good Morning MS/DRMC show this morning made me sick also. Does DRMC really need a DIRECTOR of Marketing or whatever Ms. Pieralisi's title is? Do they need a DIRECTOR of credentialing? A one person department? Please. Learned a long time ago, director on your badge there means higher pay and no 'hands on' patient care. Like they have money to waste? Lots of lies were told and my wife and I quickly changed the tv to WXVT. How do those folks telling all the lies to the public sleep at night?

It appears that Ray's new multi-million dollar ad campaign has begun and the initial reviews are less than stellar! Actually, the only things new about the ad campaign are a new logo, a new website with new colors (quite unattractive), a new marketing group from New Orleans and a new scheme to save Ray's job.

Other than that, we hear the same tired rhetoric that Ray has been spewing for years... "the best hospital in the state"... "only level II trauma center in the Delta"... "state of the art facility providing top quality health care". Go to DRMC's website and read this stuff for yourself. Does Ray honestly believe this putrid propaganda will change the public's opinion of health care in the Delta?

All of the marketing moguls on Wall Street, with all of their catchy logos, colors and "real life" testimonials can't change what is wrong at DRMC. Good health care is about positive "outcomes" not positive "spin". At the end of this multi-million dollar "blitzkrieg", Ray will have sold us his same old brand of snake-oil, with a new label.

Think what $4 million dollars worth of medicine and direct patient care could have provided our family and friends. As many before have asked, "when will all this insanity end?"

"A dead fish rots from the head, down."

Forthright

3 comments:

Local Reflector said...

The local media has a vested interest in promoting the hospital, local gov't - or it summary - the "status quo." The "status quo" is keeping local media outlets afloat with advertising. To change that or promote change can potentially cut choke the revenue stream. Don't blame the media. Many of these outlets (the 3 prominent ones) have to do this because they've no other choice. The advertising revenue base is too narrow. In fact, those media outlets that choose silence rather than pandering "news coverage" should be applauded. It's better to not cover a non-news story and let rumors fly where they may - sticking to the facts, instead.

That said, a very big congratulations to Forthright and Delta Scoop for stirring some movement. Someone felt compelled to produce or organize a televised segment to rebut allegations (yes, allegations) and negative word-of-mouth. That's influence! Just think, the blog gets only word-of-mouth promotion and the traditional media won't dare mention it because it's a free source of information (much unofficial, by the way) that certainly makes people ask questions.

You best believe the reporters and editors in TV and print read this blog. They don't know everything and being in the business of asking questions, I'm sure they have a few. However, covering stories where employees basically lament working for a certain boss isn't really news; we all complain about our boss! But, tangible effects of lost employees and contract medical employees are rising to the forefront slowly and steadily. It is an issue. Besides, discussions can only improve healthcare for those who can't afford to "outward migrate" and exercise choice in medical care. Poor Folks, that is....

Side note: Obtaining positive coverage is what "directors of marketing" are paid to obtain. Marketing is also vital to any non-profit or for-profit organizations. Therefore, the DRMC marketing director did her job as she's paid to do and should not be condemned for it.

After all, if two people really like working for DRMC, then it's a great place to work (for them).

If workers who covertly contribute thoughts to this blog were interviewed praising their work conditions, then you may've sold out, but that's your personal issue. If the camera were stuck in your face, involuntarily, and you want a paycheck, then you play the game and keep paying your bills. Besides, they'd edit it out anyway (unless the interviews were live) The courage of one doesn't get it done. It gets you fired for seemingly unrelated reasons.

Congratulations Forthright and the Delta Scoop! The little baby has grown a bit. I just hope we don't let the rest of the city get off the hook while focused on the hospital.

Anonymous said...

No one accused anyone of not doing their job on the air when Good Moring MS visited DRMC. However, the lies that were told so enthusiastically make me sick. I have also heard many other people comment negatively on the piece since it aired. Ray must have thought it necessary to counter this forum with the tv effort.

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